Tag Archives: McDonalds

How Much is the McDonalds Brand Really Worth?

30 October
McDonalds-branding

In most areas of marketing lessons can be learnt from McDonalds and especially it’s branding. Undoubtedly the worlds largest and most valuable fast food brand, with revenues of over £28 billion in 2013. But what don’t you know about the brand with the big yellow arches?   Here’s are a few from an excellent page at buzzfeed McDonald’s originally […]