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I am always delighted to see companies using social media in creative ways and look forward to the days when a company like LinkedIn figures out a way to become more fun. Maybe their IPO will encourage such a transition.
In the meantime I wanted to outline some other cool ways that some companies have been using social media to market their brands.
Burberry – Art of the Trench
Having worked in the fashion industry for over 25 years my personal favourite of these is of course
Burberry’s “Art of the Trench”. The sheer scale of this project is amazing and if you take the time to play around you’ll see what I mean. Not only are there hundreds of pictures of people in trench coats, many user-submitted, but when you click on an individual picture more interactive options become available. Change the sound track, vote for your favourite picture…
Intel – Museum of Me
OK so I hear you saying what about possibly the best known recent example and one tipped to win many awards – Intel’s “Museum of Me” – Ok you have to connect to this using your Facebook account but believe me the extra effort is well worth it. I won’t say any more except he hint is in the title.
Metropolitan Police – Choose a Different Ending
The one that took me by surprise was the the interactive story “Choose a Different Ending” by the Metropolitan Police on YouTube. This is part of a campaign to highlight the dangers of carrying a knife. Aimed mainly at young people this is not only the perfect platform to use but also shows how social media can be used for social messages. Here as the story progresses viewers are given choices, each one leads to a new story and presumably a different ending (I did not try all 64 options).