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How Much is the McDonalds Brand Really Worth?

30 October

In most areas of marketing lessons can be learnt from McDonalds and especially it’s branding. Undoubtedly the worlds largest and most valuable fast food brand, with revenues of over £28 billion in 2013. But what don’t you know about the brand with the big yellow arches?   Here’s are a few from an excellent page at buzzfeed McDonald’s originally […]