Social Media | Social Search – 4 Reasons You NEED To Go Social






John MacDonald here and I have something important to tell you concerning your traffic, and the future profitability of your business.

Ignore this, and you run the risk of getting left behind in the SERPs… while your competition rides the new wave to Google’s front page.

 “SEO Has Drastically Changed – It’s Become Much Bigger Than Just Keywords And Backlinks”





 The research has been completed, and the results are clear…If you rely on Google for traffic in any way, then you need to establish a strong social presence TODAY, for long-term success tomorrow.

June 7th 2012 – The Search Analytics Firm ‘Searchmetrics’ Studied Billions Of Data Points To Finally Conclude: “Social Signals From Facebook, Twitter And Google+ Now Correlate Very Strongly With High Rankings In Google’s index.”

And While Correlation Is Not Causality… Stats Like This CANNOT Be Ignored!


5 Of The 6 Top Rankings Factors Are ALL Social! (By A Long Stretch!)


“4 Reasons You NEED To Go Social”

 1) Social Authority Has Overtaken Keyword Optimization And Backlinking As Google’s Leading Ranking Factors…

Backlinks and keyword optimization are less important than they used to be because SEOs have become TOO GOOD at manipulating them in order to rank higher.

Google wants its Front Page to be filled with sites people Like, Share and Follow… Because it’s their aim to become ‘The Perfect Search Engine’…

And in the words of Google Co-Founder and CEO Larry Page…

The Perfect Search Engine… Understands Exactly What You Mean And Gives You Back Exactly What You Want”

 Sites with a strong social following have PROVEN themselves to be what people want, like and share… Help Google, and Google helps you, with higher rankings and more traffic!

2) Social Proof Is A Major Part Of Modern Day Purchase Decisions…

In an age where information, opinions, judgments and reviews are only a mouse-click (or touchscreen tap) away… Social Proof is paramount to all our buying decisions today.

Above all, people want to know what the ‘Authorities’ think on a subject because they feel like they’re getting THE BEST information…

e.g. Armani for Dinner Jackets…

Steven Spielberg for a Decent Movie To Go See…

Michael Phelps for a Good Pair Of Speedos…

After that they’ll want to know what their friends think, because they trust and value their opinions… and also so they won’t get ridiculed for purchasing ‘the wrong thing’…

Once they’ve gathered those opinions… people take a look at what the masses think… Common consensus and popular opinion are powerful influencers.

And once that’s all taken care of… They can finally figure out what they really want to buy.

Just remember this:

With a strong social following… YOU can become the prime influencer in your niche, with authority, and YOUR opinions and recommendations will be followed first…

 Even better, you’ll be able to sway the opinions of those ‘friends’ and ‘strangers’ further down the chart too… Because they form their opinions from Authorities too!

 3) You Can Profit From Your Social Following Even Without Search Engine Traffic…

 By capitalizing on Reason #2 above, you can start earning from Facebook and Twitter alone, even without increasing your Google ranks.

 Your fans and followers will be a constant stream of traffic for you, and if you engage with them the right way, you’ll generate a torrent of traffic to any link you post (your blog, your squeeze page, a product, an affiliate offer… you get the idea!)

 4) If You Don’t – Your Competitors Will Soon Catch On And Leave You In Their Dust…

 If you don’t start rolling out your High-Impact Facebook and Twitter Campaigns now… Others Will… And you’ll be left in a much tougher position when you do come around and start building your own campaigns.

 You’ll lose out on traffic, and gaining Authority will be that much more difficult for you once your competitors start growing theirs at full steam ahead… Which they will once the news above becomes widespread.

 Also, if you’ve got no social presence where your competitor’s do, you’ll soon find it tough to earn any profit at all, you’ll be completely out of the loop and it’ll become virtually impossible to compete in Google.

 That’s what happens to any business that doesn’t adapt and evolve with the times.


“3 Reasons People DON’T Go Social…”

 1) They Think It’s Too Complicated…

 2) They Think It’s Too Difficult…

 3) They Think It’s Too Time Consuming…

 And that’s great news for you…

 Because while others are making excuses, YOU have the opportunity to jump in and profit while the market’s still wide open!

 People are only just catching on to the idea of how important social presence REALLY is to overall online success… But it won’t be like that forever so NOW is the time for you to take action and capitalize on your Advantage.

 I’ll admit, I was a little late to the party, because I ignored Social Authority for far too long… but now I’m building mine fast… Because the benefits are enormous.

 Oh, and when I say fast… I mean FAST!

 But truth be told… Setting up and maintaining the kind of High-Impact, Big-Results Facebook and Twitter campaigns you need, side-by-side, with the ability to reach people all across the globe (in real time for maximum effect) CAN be difficult…

 It can also be time consuming, stressful and takes you away from other important parts of your business… and your life.

 That’s IF you don’t have the right setup. 





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