Search Engine Optimisation
New Customer Search Habits Mean They’re Asking Google Questions, Not Just Typing Keywords. Are You Listening?
Startling fact: According to Industry Watch, over 60% of online queries now begin as fully-formed questions, not mere keywords. If you’re a UK SMB owner, are you really paying attention to what your customers are asking Google, and what’s at stake if you aren’t? In this article, I’ll demystify how customer search habits are evolving, […]
The Cost of Doing Nothing: Why Your Competitors Are Already Thinking About the ROI of GSO.
Did you know: In 2023, businesses in North Carolina that invested in GSO (Growth Search Optimisation) saw on average three times the lead volume of those who didn’t. It’s no exaggeration to say the cost of inaction is steeper than ever, especially if you’re hoping to beat your competitors in high point sales, online leads, […]
Getting Business Without a Click: Thriving in the New Age of Zero-Click Searches.
Did you realise over 65% of Google searches in 2024 end without a single click through to any website? For London business owners and news publishers, the digital marketing playbook has changed literally overnight. If you want customers to discover and trust your business in a world ruled by AI-overviews and knowledge panels, you need […]