SEO- Answers to Why Your Business Should Invest
At Mac Productions we have been asked this question by many of our clients (before working with us) and so I admit that writing this post is in part a way for me to help explain a question that has so many answers. That said there is a short answer – There is no other form of online marketing that can deliver a return quite like SEO.
This will be a long post so let’s start with an easy step supplied courtesy of Moz, that is to download their well illustrated “Beginners Guide to SEO” – it’s free and will help you if you want to learn more about SEO and why it is so very important today. Here is a link to their post, just look for the red button with “PDF Download” on the right-hand sidebar.
Before you can truly start to grow, you’ll need to build your team.
You should build your team as soon as you can afford to. If you never hire anybody, you’ll end up doing all the work yourself. However, if you’re doing all the work yourself, you are in effect just building a job for yourself rather than building a business that can operate independently of you, and without you, if need be. Never forget that a business is only a job until your company is making money while you’re sleeping.
It doesn’t matter how strong your idea is, the fate of your business ultimately rests on your team being able to work well to execute it. But how can you be certain that you’ve assembled the right team to drive success?
Many people have discounted Pinterest for far too long as just a fun site for pinning pictures, however during the last few years many savvy brands have been using Pinterest very successfully as “virtual storefronts”. Here is what Wikipedia have written about these “Business pages”
Pinterest also allows businesses to create pages aimed at promoting their companies online. Such pages can serve as a “virtual storefront/” In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook.
In most areas of marketing lessons can be learnt from McDonalds and especially it’s branding. Undoubtedly the worlds largest and most valuable fast food brand, with revenues of over £28 billion in 2013.
Moz’s 2013 Search Engine Ranking Factors presents survey data from over 100 search engine professionals and provides insight into the inner workings of the future of search. The following data represents the opinions of the respondents on the various weighting of factors thought to be used (or not used) in Google’s search algorithm.
As Google does not publish any of their algorithm we can only learn what may lie behind it from experience so who better to ask than those involved in search engine optimisation on a daily basis.
One might be forgiven for assuming this is a belated April Fools joke but in reality for those who’s websites were hacked it is far from funny.
Quick response codes – or QR codes as they are more commonly known are descendants of the more familiar and humble bar codes that still get scanned at supermarket checkouts. Those barcodes store information in a pattern of vertical stripes. A barcode reader scans a beam of light from side to side detecting the change in reflected light as it goes and interprets this pattern as a series of numbers. Traditional barcodes are simple and effective but they can represent only a few digits.
Those of a certain age will remember the somewhat eccentric TV celebrity Jimmy (now Sir Jimmy) Saville fronting an advertising campaign with the refrain: ‘Clunk Click Every Trip’. An advertising campaign in the UK trying to persuade people to put their seatbelts on when they got into their cars.
Social Media has for a very long time been an important marketing tool for any business however until recently it seemed that Google gave a little credit to social media mentions of a company or product. Now, however, the recent Penguin and Panda updates have turned this around with a vengeance. So in case, you were a little undecided about the use of social media sites like Facebook, Twitter or even the fairly new Google + 1 then now would be a great time to reconsider and look at a social media strategy for your company.
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