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Answers to Why Your Business Should Invest in SEO

SEO- Answers to Why Your Business Should Invest

At Mac Productions we have been asked this question by many of our clients (before working with us) and so I admit that writing this post is in part a way for me to help explain a question that has so many answers. That said there is a short answer – There is no other form of online marketing that can deliver a return quite like SEO.

This will be a long post so let’s start with an easy step supplied courtesy of Moz, that is to download their well illustrated “Beginners Guide to SEO” – it’s free and will help you if you want to learn more about SEO and why it is so very important today. Here is a link to their post, just look for the red button with “PDF Download” on the right-hand sidebar.

Team-Building- Build the best team

Team-Building |10 Ways to Build the Best Team

Before you can truly start to grow, you’ll need to build your team.

You should build your team as soon as you can afford to. If you never hire anybody, you’ll end up doing all the work yourself. However, if you’re doing all the work yourself, you are in effect just building a job for yourself rather than building a business that can operate independently of you, and without you, if need be. Never forget that a business is only a job until your company is making money while you’re sleeping.

It doesn’t matter how strong your idea is, the fate of your business ultimately rests on your team being able to work well to execute it. But how can you be certain that you’ve assembled the right team to drive success?

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Pinterest – 9 Tips – How to Increase Blog Traffic With Pinterest

Pinterest For Businesses

Many people have discounted Pinterest for far too long as just a fun site for pinning pictures, however during the last few years many savvy brands have been using Pinterest very successfully as “virtual storefronts”. Here is what Wikipedia have written about these “Business pages”

Pinterest Business pages

Pinterest also allows businesses to create pages aimed at promoting their companies online.[17] Such pages can serve as a “virtual storefront/” In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook.

McDonalds-branding

How Much is the McDonalds Brand Really Worth?

In most areas of marketing lessons can be learnt from McDonalds and especially it’s branding. Undoubtedly the worlds largest and most valuable fast food brand, with revenues of over £28 billion in 2013.

But what don’t you know about the brand with the big yellow arches?

SEM - Search engine marketing

Search Engine Ranking Factors


2013 SEO Ranking Factor Results

Moz’s 2013 Search Engine Ranking Factors presents survey data from over 100 search engine professionals and provides insight into the inner workings of the future of search. The following data represents the opinions of the respondents on the various weighting of factors thought to be used (or not used) in Google’s search algorithm.

As Google does not publish any of their algorithm we can only learn what may lie behind it from experience so who better to ask than those involved in search engine optimisation on a daily basis.

Broken down into 10 sections covering various aspects of SEO this is the most comprehensive survey to date.

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WordPress Hack Attack & How to Protect Your Site

Hackers Attacking WordPress Blogs

One might be forgiven for assuming this is a belated April Fools joke but in reality for those who’s websites were hacked it is far from funny.

The world’s IT press are publishing the news that there is a massive attack of botnets happening against WordPress sites right now.
The BBC, Zdnet and all the tech press are reporting that something in the region of 90,000 bots are targetting the admin account under a massive bruteforce attack.
Some people are saying just install one of the free plugins.  Its not enough – you need to be comprehensive with your security.
Here is what Mashable had to say on this:

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What are QR Codes | QR Codes Explained

Quick response codes – or QR codes as they are more commonly known are descendants of the more familiar and humble bar codes that still get scanned at supermarket checkouts. Those barcodes store information in a pattern of vertical stripes. A barcode reader scans a beam of light from side to side detecting the change in reflected light as it goes and interprets this pattern as a series of numbers. Traditional barcodes are simple and effective but they can represent only a few digits.

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SEO for Google Post Panda/Penguin

Social Media has for a very long time been an important marketing tool for any business however until recently it seemed that Google gave a little credit to social media mentions of a company or product. Now, however, the recent Penguin and Panda updates have turned this around with a vengeance. So in case, you were a little undecided about the use of social media sites like Facebook, Twitter or even the fairly new Google + 1 then now would be a great time to reconsider and look at a social media strategy for your company.

Keywords for Search Engine Optimisation

What Are Keywords Used For?

Keywords

Many people start a website and think it will immediately appear on every search engine that is available on the web.  Those of you who are reading this and who are really familiar in the world of the web are probably suppressing a giggle right now (or just laughing out loud), but those of you who are not so familiar will be sitting there in shock, thinking “you mean that’s not how it works?”.

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