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Why Google Is GOOD For Your Business

Unlike the wannabes, Google really IS the front page of the internet.

It’s watching you.

It’s probably listening to you right now (quick, get the tinfoil hat on).

And it’s NOT going away. Because every day millions of people run BILLIONS of searches looking for answers to their problems.

3.5 BILLION daily searches … that’s a MOUNTAIN of traffic.

And the websites that show up on the first page control it!


We are now living in the digital age, with people turning to their computers, tablets and smartphones to solve their problems.

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

Search engine optimisation is essential because:

  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your website. People who find your website by searching Google are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimised website is more likely to have more customers and make more sales.
  • A well designed SEO campaign will bring traffic to your website 24X7 for months or even years to come.
  • It does take time for SEO to work but the results are long lasting, creating a higher ROI in the long run, compared to any other marketing technique.

Optimising your web site for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.

Getting your website on Google’s page 1 is becoming harder and

harder. Google continually change their measures.

  • Too little optimisation and you are condemned to the depths of the rankings
  • Too much optimisation and you never rank
  • Too few back links and you are penalised
  • The wrong back links and you are penalised

And the list goes on and the changes continue……….

Trying to keep up with Google is like chasing a fish. You may grab it occasionally but you just can’t keep hold of it.

You are only ever one algorithm change from dropping out of the search rankings.

There are several reasons why you may be interested in Search Engine Optimisation (SEO).  It could be any of the following;

. Increase Number Of Customers

. Increase Overall Revenue

.  Or any of the other 100+ reasons many people inquire.

However, not every SEO company is a good fit for your business. With this in mind, we have the following requirements prior to filling out our form to ensure you’re also a good fit for us.

Here are the following type of companies and organisations we work with;

. Businesses that already have a steady flow of customers.

. Businesses that have a good online reputation

If that’s your business, then feel free to fill out the form below to get started.

I run a blog network of over 200 blogs. I have seen Google’s algorithm changes hit many sites badly, I have seen many sites that have survived and I have seen many sites that have positively prospered.

So what did all these successful sites have in common – PROBABLY NOT A WHOLE LOT. (You weren’t expecting that answer were you?)

Google focuses on many different aspects of websites to assess their quality and position in the search rankings and that focus changes all the time.

The only solid common factor that defines a successful website is that it sits ON THE FIRST PAGE OF GOOGLE.

If a website is on Google’s first page then it is there because it is doing all the things that Google wants it to do (and more importantly – NONE OF THE THINGS that got other sites penalised or bounced out of the search results)

Here at Mac Productions, we are among the best digital marketing agencies for businesses and professionals in London. We know your industry, we know your customers and we get you the results you need.


There is a very thin line between optimising your website so you appear for your chosen keywords and over-optimisation. When you get it right you will be rewarded with great page rankings and could see a rise in traffic to your site. Go too far though and you may slip backwards. This occurs because your efforts can come across as spam. This raises the question of how much is too much?

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

While nobody can guarantee Google rankings (because Google controls their algorithm), we are proud to say that we always strive to do the safest possible form of SEO because we not only study Google’s algorithm extensively, we also invest thousands of dollars annually into our own tests and experiments to see what works with Google.

We Survived Penguin, Panda, Rankbrain And Actually Gained Rankings

On Average, Because We Give Googlebot What It WANTS To See.

Our clients are incredibly important to us because we know that without them, we would have no business.

We aim to stay within Google’s guidelines of building “natural” links on relevant sites, sticking within anchor text ratio’s and content outreach. We also aim to have 100% control of every link that we build for our clients so that these can be edited or removed when necessary.

Here’s what Matt Cutts, leader of Google’s Webspam Team, has to say about content and links:

We avoid the use of any automated tools, software for link blasts that send hundreds or thousands of dangerous links to your website. These methods worked many years ago, and they worked very well. Today, using methods like these will get your site penalised, and possibly crippled for life.

Be aware that with the search engines, lifting a penalty is not their obligation or responsibility. Legally, they have the right to include or reject any site or page. Inclusion is a privilege, not a right; be cautious and don’t apply SEO techniques that you’re sceptical about, or you might find yourself in a rough spot.

When search marketing began in the mid-1990s, manual submission, the meta keywords tag, and keyword stuffing were all regular parts of the tactics necessary to rank well. In 2004, link bombing with anchor text, buying hordes of links from automated blog comment spam injectors, and the construction of inter-linking farms of websites could all be leveraged for traffic. In 2011, social media marketing and vertical search inclusion are mainstream methods for conducting search engine optimisation. The search engines have refined their algorithms along with this evolution, so many of the tactics that worked in 2004 can hurt your SEO today.

The future is uncertain, but in the world of search, change is a constant. For this reason, search marketing will continue to be a priority for those who wish to remain competitive on the web. Some have claimed that SEO is dead, or that SEO amounts to spam. As we see it, there’s no need for a defense other than simple logic: websites compete for attention and placement in the search engines, and those with the knowledge and experience to improve their website’s ranking will receive the benefits of increased traffic and visibility.

How our SEO team can help

SEO Consultancy

We help you define your SEO objectives & develop a realistic strategy for you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.

Keyword & Market Research

Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don’t make wild estimations or promises we can’t keep.

Onsite SEO

We analyse your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations to Schema & more.

Link Building

Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today ‘link building’ encompasses content marketing, PR & outreach to get people talking about your brand.

Social Media Promotion

While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it’s important to reach your audience across all channels & amplify your content & message.

Reporting & Analysis

We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of any campaign can be attributed back to the SEO investment & what matters to your company. This allows you to make future decisions based on real data, not gut feelings.

Everything We’ve Learnt From Our Own Sites, Our Own Data And Our Own Rankings Drilled Down Into

A Repeatable Action Plan For Fast Results!

Safe SEO Practices


Our SEO campaign pricing is based on the number of days a month we need to secure you the best results, which will vary depending on what you’re looking to achieve and how competitive your industry is. We don’t do set packages, all our SEO campaigns are bespoke based upon your specific requirements.

What cost for SEO Services in London

Most clients hire us to perform search engine optimisation on their site so they can concentrate on doing their full-time jobs instead of SEO. Whether your site targets local, nationwide or international customers, we typically select a core set of pages to optimise and work with your staff to implement best practices on the balance. The combination of optimised pages plus best practices normally yields a site with high rankings over time.

Unlike some agencies, we do not charge clients a per-keyword fee for our professional SEO services. Nor do we charge You for each link; you pay for our ideas and our experience in knowing what SEO & marketing tactics will produce the best results for your needs. We scope projects based on multiple factors to determine how many hours per month will be needed to produce results.

At Mac Productions we offer bespoke services, we don’t have a list of packages. We have clients ranging from the small local business with low-medium level competition such as a local plumber for £500 – £750/month, to national companies in some of the most competitive areas where budgets can range from £3000 – £10,000/month.

You can select services and products at multiple SEO prices based upon your desired project goals and level. In general, we offer SEO services at fees suitable for any size client, from the sole trader on up to multinational companies but sometimes, if the expectations and budget are on differing ends of the scale, we do have to politely decline.

See our SEO Code of Ethics



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