Core Web Vitals Optimisation Service

Improve user engagement with fast, compelling experiences.

Core web vitals optimisation improves the user experience and core business metrics.  Pages that load near instantly & enable you to offer a consistently fast experience across all devices. This often translates in improvements in the numbers that matter, such as sales, return visits and CTRs.

Tests show that conversions fall by 12% for every second a page takes to load and that 53% of smartphone users will abandon a page entirely if it takes more than 3 seconds to load. Those are pretty scary numbers. For paid advertisers, those stats could mean a good chunk of budget wasted on ad clicks that never get to your pages in the first place.

Official Google Webmaster Central Blog

User experience improvements with page speed in mobile search

Posted: 04 Apr 2019 02:19 AM PDT

To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, we’ve observed improvements on many pages across the web. We want to recognize the performance improvements webmasters have made over the past year. A few highlights:

  • When a page is slow to load, users are more likely to abandon the navigation. Thanks to these speed improvements, we’ve observed a 20% reduction in abandonment rate for navigations initiated from Search,

Core web vitals optimisation – What affects your score the most!

So far, this hasn’t changed at all, and technical optimization still rules organic Google rankings. The only “but” is that there are now 22 factors to optimize for instead of just 9 that we used to have a couple of months ago. The good news is that your page speed score can be significantly boosted as all these parameters are totally fixable and optimisable.

  • Avoid multiple page redirects
  • Properly size images
  • Defer unused CSS
  • Minify CSS
  • Minify JavaScript
  • Efficiently encode images
  • Enable text compression
  • Preload key requests
  • Avoid enormous network payloads
  • Defer offscreen images
  • Reduce server response times (TTFB)

  • Eliminate render-blocking resources
  • Use video formats for animated content
  • Pre-connect to required origins
  • Serve images in next-gen formats
  • Ensure text remains visible during webfont load
  • Minimize main-thread work
  • Reduce JavaScript execution time
  • Serve static assets with an efficient cache policy
  • Avoid an excessive DOM size
  • Minimize Critical Requests Depth
  • Measure performance

Please don’t be scared by the number of optimization opportunities. Most likely the majority of them are not relevant to your website, and there are 5-6 to work on.

We’re EXPERTS at WordPress speed optimization and can quickly help your site

reach blazing fast speeds to get your site loading in the blink of an eye.

Take a look at some of the results we’ve got for some of our clients

WordPress Speed Optimisation Service

With the imminent arrival of Core Web Vitals as a ranking factor in Google’s organic search results, we can no longer sell packages. Instead each website is judged on it’s merits and our solutions to improve page load speed are unique to each website.

That is because whilst the page load speed remains an important factor of Core Web Vitals, there are other factors we now need to consider. These might not directly influence the page load speed but could affect the user’s experience when accessing the website.

We will take a look at each website and evaluate what items need to be adjusted. Once completed we will discuss the options with you and explain any questions you may have.

We will also not work for any competitor of yours once we have completed the work we do for you.

Core Web Vitals – Page Load Speed Results

Please note that for some websites, because of your design you may be including some elements on your site which trigger red flag warnings on GTmetrix.  In almost every case, these items will NOT affect the actual load time of your site regardless of them reducing your score on GTmetrix.

We will test your site with and without these elements active to verify and will notify you if your site is one of these cases. In such cases, we will recommend choosing the route which leaves you with the best overall site speed.

Please note, this service is ONLY FOR WORDPRESS WEBSITES.

We will need admin credentials for your WordPress site as well as Cpanel details to ensure quality service.  If you are unable to provide these please contact us to see how we can help.

Google Page Speed Insights Tool – Mobile

Page Load Speed mobile results

Google Page Speed Insights Tool – Desktop

Page load speed optimisation results

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