Local SEO For Local business

LOCAL SEO FOR LOCAL BUSINESSES

People are SHIFTING To Local Searches With The Help of Millions of Mobile Devices And You can now…

Make 2020 Your Breakthrough Year…

Everything You need To…

Achieve Your Business Goals in 2020


What is Local SEO?

Local SEO (Search Engine Optimisation) is an extremely effective strategy to market your local (brick & mortar) business online. It helps your business promote products or services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.



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9 Ways local SEO services can Help Your Business

1. Local customers are turning to the internet to find local businesses – on desktop AND mobile.

The age of the printed phone book is over (Fun Fact: the last ever printed Yellow Pages in the UK will be circulated around the corner from BrightLocal in January 2019), as more and more people are turning to the internet to find information about local businesses. Here are some statistics:
96% of PC owners conduct local searches
46% of all Google searches are local
64% of local customers use search engines and directories as their main way to find local businesses
50% of local mobile searchers look for business information (like a company’s address or phone number)
A whopping 78% of local mobile searches result in an offline purchase

(Sources: Searchengineland.com and Business2community.com)

2. Local search marketing is highly targeted and timely.

The top reason people perform local searches is to find a business. The second most common reason is to find a product or service. Many local searchers are looking for a specific business type to solve their problem, but many who search don’t have a specific company in mind when they begin their hunt.
By using local search tactics you can position your business better(compared to competitors). Thereby promoting what you have to offer to local customers when they’re looking for your type of business.
There’s no better time to connect with a potential customer than when they really need you.

3. Local search has the highest conversion levels of all local advertising channels.

Online directories (like Yell, Yelp, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description). Local directories dominate the first page of many local search results. Local directory marketing (just one of many local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual customer.

4. Mobile Internet is Growing.

More and more customers use mobile phones or tablets to find the best local businesses while they’re on the go. In fact, mobile digital media time in the US is now higher at 51% compared to desktop use at 42%. Local SEO covers both PC and mobile internet access, meaning you never miss out on a potential customer.

5. Local SEO results are a great return on investment.

Unlike traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with local SEO there is little wasted exposure. You reach potential customers when they need you — not when they don’t. This makes Local SEO both efficient and cost-effective.

6. Many of the best local SEO opportunities are FREE (for now!)

It’s free to claim your listing on Google My Business, Bing Places for Business and on hundreds of other online business directories. That means free promotion for your business on multiple alternative sources of traffic. Not making use of these is just like leaving money on the table. Use it or lose it!

7. Only 20% of adults get news from print newspapers.

Traditional advertising media is declining. In fact, fewer and fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because more and more people are turning to the internet for their local news and information about local businesses.

8. 91% of 18-34 year old consumers trust online reviews as much as personal recommendations.

Positive customer reviews are a major factor in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave a positive review about your business online — and attract hundreds of new customers.
(Source: BrightLocal Consumer Review Survey)

9. Local customers rely on the internet to find information about your business.

These days, people depend on the internet to find information about all types of products and services, whether they’re using traditional search or, as is more and more the case, voice search to find local businesses. If your business isn’t found on local search results, you’ll miss out on new customers. Implementing a variety of Local SEO strategies for your business can help you show up on the internet map for future customers to see!


Local SEO for Local Businesses

John is one of the pioneers of SEO. His first SEO clients with websites that converted traffic into sales from search engine ranking, still consult John on SEO and conversion strategy.

Today John devotes over 90% of his efforts helping small business owners achieve the freedom they deserve. He does this by automating the process of turning web browsers into paying customers by developing custom Marketing Campaigns.

Michael Stanley - Marketing VP - NYC

Local SEO for Local Businesses

Mac Productions SEO and marketing strategy increased my website’s traffic & sales by 30% in the first year. John’s work saved my business.  John’s SEO work continues to help me grow that business online, and after 9 years it remains cutting edge and relevant to today’s search engine best practices.

John’s ability to level the ‘internet playing field’ for small businesses is what makes him truly unique and valuable to small business owners like me.

Andrew Kitching - CEO Health Force

4 key Local SEO services.

It’s clear, local SEO is a vital factor when trying to achieve success in Google’s local rankings. Here are 4 ways we can help your business to market locally.


Website ‘localisation’
Citation Building
Claiming your Google My Business listing
Create authoritative, relevant backlinks

Localising’ your website means adding your city, county or region name naturally throughout your site content. To allow your business to compete successfully for local SEO, it’s crucial that you are writing local content on your site. This could mean anything from regularly updating your blog with local news and events, to creating city-specific pages for your website. Other tactics include getting involved with local community events and featuring articles and information about them on the site
Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address, phone number and website URL (NAPW) on citation sites and adding extra information to business directories will help improve your search rankings.
Claiming your Google My Business page is a a key step towards helping your business display on important Google services, such as local search results and Google Maps. GMB (and its Microsoft equivalent, Bing Places for Business) should always be the first online directory you take ownership of. More importantly as these pages are often displayed on Page 1 of the Search results
Naturally obtained backlinks from well-regarded websites help search engines recognize your site as a trusted source of information and boosts the ‘prominence’ aspect of the local search algorithm. Links from local newspapers, bloggers and business associations, as well as citations, can all help improve your search visibility.

Related Service: SEO Strategy Consultation

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