SEO Audits and Reviews
Take a fresh look at existing strategies and plan for future success
Today’s digital marketer recognizes the importance of good search engine rankings. While SEO at one level is all about brand awareness and traffic generation, our marketers are also using strategies which deliver a tangible contribution to business KPIs. We believe digital marketing is also about delivering sales, leads, and outcomes which make a real difference to your bottom line.
Reviews of your SEO strategy & performance help to ensure all the activities undertaken contribute to your goals. We work with a wide range of small to medium businesses, across numerous sectors, helping to deliver leads and sales through SEO. We’ll review your current SEO work to identify the strengths, weaknesses, and opportunities for you. Get in touch to arrange your audit.
Our SEO reviews are intended to give you an overview of how well your current activities reflect best practice, and where ‘quick wins’ and longer terms gains can be found.
While our reports aren’t templated, they do focus on a set of criteria which are known best practice in SEO and include:
- Google Analytics traffic review
- Google Search Console data review
- Technical SEO review
- On-page content review
- Off-page link profile review
- Google Penalty risk
Our SEO audit is a detailed analysis of your current SEO strategy. Our audits are entirely bespoke to your business. The scope and cost will depend on the size of your website and the business goals you’re trying to reach. Audits may include some or all of the elements listed in our SEO reviews as well as:
- Technical (SEO) – website audit
- Competitor & Industry SEO analysis
- Backlink audit & Link building appraisal
- Local SEO set up and performance
- Content review and appraisal.
- Link building appraisal.
- The effectiveness of your content marketing
- Schema and rich snippets opportunities & usage
SEO Audits for New Websites
Is your business investing in a new website?
One of the biggest mistakes businesses make when launching a new website is that they forget to protect the value of their previous site.
This happens when content mapping isn’t undertaken and old content is not correctly redirected to its new URL or updated versions, meaning the size of your site dramatically decreases overnight – along with the range of keywords for which your site ranks.
It also happens when the changes to the site affect the SEO effectiveness of the content and structure therein. Navigation hierarchy, content structure, use of imagery… they all contribute to Google’s understanding of your site and changing them dramatically can have a negative impact if not managed correctly.
As SEOs and website developers, we understand the intricacies of website changeovers. We’ll provide you an audit of your current site which highlights key elements to retain on your new site and areas to update and improve. Get in touch to discuss your specific needs.