3 Innovative Uses of Social Media

I am always delighted to see companies using social media in creative ways and look forward to the days when a company like LinkedIn figures out a way to become more fun. Maybe their IPO will encourage such a transition.

In the meantime I wanted to outline some other cool ways that some companies have been using social media to market their brands.

Burberry – Art of the Trench

Having worked in the fashion industry for over 25 years my personal favourite of these is of course

Burberry’s “Art of the Trench”. The sheer scale of this project is amazing and if you take the time to play around you’ll see what I mean. Not only are there hundreds of pictures of people in trench coats, many user-submitted, but when you click on an individual picture more interactive options become available. Change the sound track, vote for your favourite picture…

Intel – Museum of Me

Museum-of-me Intel Social Media

OK so I hear you saying what about possibly the best known recent example and one tipped to win many awards – Intel’s “Museum of Me” – Ok you have to connect to this using your Facebook account but believe me the extra effort is well worth it. I won’t say any more except he hint is in the title.

Metropolitan Police – Choose a Different Ending

Metropolitan police Social Media

The one that took me by surprise was the the interactive story “Choose a Different Ending” by the Metropolitan Police on YouTube. This is part of a campaign to highlight the dangers of carrying a knife. Aimed mainly at young people this is not only the perfect platform to use but also shows how social media can be used for social messages. Here as the story progresses viewers are given choices, each one leads to a new story and presumably a different ending (I did not try all 64 options).<!– pingbacker_start –>

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Destroying the 7 Myths of B2B Social Media

Destroying the 7 Myths of B2B Social Media

social mediaAlthough many businesses are implementing social media strategies I have noticed that often it is companies in the b2b sector that seem to resist this area of online activity. Citing in their defense for doing so a plethora of reasons that for some reason have gained acceptance in some business circles.

I have found that the root cause is usually a lack of experience and understanding of social media and the benefits it can offer a business.

This is of course understandable as with so little time available to all of us, business owners and managers especially, it is often difficult to spare any time to gain a fuller understanding of yet another skill, especially one so diverse and seemingly incomprehensible.

There is also no doubt that new social media platforms are being created almost daily and established platforms are being “updated” so that it makes it harder to just current with all the innovations online.

For us who are faced with the task of convincing businesses and business owners that their companies will be able to benefit from a well considered social media strategy, it is often overcoming these myths that is the hardest task.

I found this great slideshow by Jay Baer and have embedded a copy here so as to provide some answers to the 7 great social media myths that are the most prevalent today. I hope you enjoy this.

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Facebook Fan Page Tips | Add a Drop Shadow to your Profile Picture in 3 Minutes

Enhance your Facebook Fan Page in under 3 minutes.

This is a really easy way to add a drop shadow even if you have absolutely no image editing skills whatsoever. You might wonder why you would want to do so? In my opinion it will help give the picture and your Facebook Fan Page a 3-dimensional look and thus also distinguish it from the rest of the 2 dimensional, boxes of info on the page.

Obviously if you are drop dead gorgeous then you may not need this added device. However I have found this to be very useful when creating a Facebook Business Fan Page, where often the profile picture is used for branding purposes and displays relevant company information and a logo.
I recently added a drop shadow to one of my Business Fan Pages and you can see how it looks (Sorry I’ve removed that drop shadow now). –You will be able to compare the image on the left (drop shadow) with the one on the right (no drop shadow).

So I have made a short video showing you step by step how to do this. I used an online site which is referenced below for your convenience should you wish to try this.

Ok so here (in case you missed it is a link to that site http://www.dropshadowz.net

Stay tuned for my next Facebook Fan page optimisation tip, coming soon.

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