Quick response codes – or QR codes as they are more commonly known are descendants of the more familiar and humble barcodes that still get scanned at supermarket checkouts. Those barcodes store information in a pattern of vertical stripes. A barcode reader scans a beam of light from side to side detecting the change in reflected light as it goes and interprets this pattern as a series of numbers. Traditional barcodes are simple and effective but they can represent only a few digits.
Two-dimensional (2-D) barcodes make more effective use of the same space by using a grid of black and white cells instead of a single row of stripes. QR codes are the most popular kind of 2-D bar code, at least for everyday applications. Read More
Who Uses QR Codes?
According to the latest Data Passport released by Comscore.com
12.2 Million U.S. Smartphone Users and 8.7 Million EU5 Smartphone Users Report Having Used QR Codes ..(www.comscore.com)
Comscore goes on to report that “In June 2011, 12.2 million smartphone users in the U.S. used QR codes, which are two-dimensional bar codes encoded with either a link or content that is read by a QR scanner. In the EU5 (France, Germany, Italy, Spain, and UK), 8.7 million smartphone users reported scanning QR codes as well.
The majority of these smartphone users reported having scanned QR codes while at home. A significant percentage in the U.S. also reported having scanned QR codes while at retail stores (40%) and grocery stores (23%), supporting reasons given by subscribers for using QR codes to gain additional product information and access special offers.
In the EU5, 23% of smartphone users reported using QR codes at work and 21% reported using them outside or on public transit.”
To Download the Comscore Data Passport go here
Why QR Codes?
Brand marketers are as divided about QR codes as oil and water. Some love them, some hate them. So why do we all feel the need to use them? Maybe because 20 percent of all smartphone users engage in scanning QR codes to learn more about a product. Not only that, but one in ten shoppers scan QR codes in store. And QR codes can be a rich source of user data. Are QR codes an ugly addition to our marketing strategy? Or could they be a valuable addition?
Watch this short and inciteful video interview (Why QR codes aren’t dead yet) of Mike Silva by the folks at imediaconnection
Do QR Codes have a Future?
Hot off the press is this report on QR codes and NFC (near field communications)
“Movaluate is giving away NFC-QR tags that can instantly determine a smartphone’s value”
Movaluate’s NFC-QR tag giveaway event is raising awareness about the value of the smartphones we use every day. Movaluate facilitates the recycling and reuse of used phones by providing fair market price reports.
Movaluate is ready to deploy its one of a kind, NFC/QR Code Tag Combo that will allow any smartphone user to instantly determine their smartphone’s value, facilitating use of the second-hand device market and reducing unnecessary eWaste.
To See How This Works watch this (57 sec) Video
Read more here
How to Use QR Codes and Save Money on Your Print Advertising
Now with our Dynamic QR Code technology, you can create a QR code – Print it – and make it CHANGE it’s behaviour daily… depending on how you want to set it up with our service!
Change the special Offers NOT the QR code!