eCommerce SEO
Double your organic revenue with uncapped sales opportunities.
How is SEO for eCommerce Different?
Setting up shop is only the first step to making consistent sales on your online store. One of the best long-term strategies by far is search engine optimization.
eCommerce websites have thousands of pages — more than most other websites. Traditional search and content marketing strategies geared for the masses typically fail to deliver significant sales.
The huge advantage of a specialist eCommerce SEO approach is the sheer number of revenue-driving search terms is completely uncapped. The bigger the site, the better the sales opportunity.
Our eCommerce campaigns regularly double annual revenue from organic search. If less than 50% of your traffic and revenue is from organic search now, a new strategy targeting keywords with "commercial intent" will drive more targeted traffic to your site.
28%
of consumers begin product discovery with a search engine
95%
of consumers click on organic listings on desktop
1780%
potential traffic increase seen in months
SEO has the highest ROI of any eCommerce marketing campaign. Organic traffic is free, recurring, and works 24/7.
3 Reasons Why eCommerce Websites Need Organic Traffic
1. An Optimised Website Is Critical For Helping Customers Find You
Having an eCommerce website without targeted organic traffic is leaving cash on the table. Log into your analytics tool — organic search is likely one of your top revenue sources.
Not optimising means you risk being invisible during your customers' buying journey. When you aren't visible, fewer customers find you, you sell less, and your competitors grow stronger.
2. A Cost-Effective Way To Grow Your Bottom Line
In highly competitive niches, paying for traffic can cost dollars per click. With effective SEO, you're less dependent on PPC.
Organic traffic is "free" — no cost per click, no cost per conversion, no cost per impression. You attract quality traffic in large volumes without paying directly for it.
Successful eCommerce companies integrate SEO with content marketing and social media, guided by an experienced consultant. This saves time and money while lowering your cost per conversion.
3. Results Are Long-Lasting, Making It A Great Investment
SEO delivers results that are targeted, cost-effective, measurable — and long-lasting. Unlike PPC, where traffic stops when you stop paying, a well-optimised website keeps working night and day.
The long-term effects compound. You can layer upon what you did last year and keep growing until you dominate your market.
Real Results From a Client
Below are spreadsheets from one company we helped, showing sales, traffic, and more.
📊 Organic traffic and sales growth - Client A
📊 Search visibility and ranking improvements - Client A
Note: What's not shown is that during this time, no sales were made using email marketing — 77% of all traffic came from organic search results. Had email been used, sales might have been even higher.
(For security & GDPR compliance, client website URLs have been blurred out)
eCommerce and Google
eCommerce is very different and requires a strategy that involves your SEO expert in ALL your marketing plans.
Apart from optimising product pages differently than standard web pages, extra marketing measures are needed to succeed online. If your site isn't optimised for search, you're leaving traffic and money on the table.
A well-designed SEO campaign brings traffic to your website 24/7 for months or even years. It does take time to work, but the results are long-lasting, creating a higher ROI than any other marketing technique.
Frequently Asked Questions
Most eCommerce sites start seeing measurable improvements within 3 to 6 months. However, momentum compounds over time. Unlike PPC ads that stop working when you pause spending, SEO builds lasting assets. A well-optimised product page can continue driving sales for years.
eCommerce SEO focuses on commercial intent keywords (e.g., "buy running shoes"), optimising thousands of product pages, category structure, internal linking, product schema markup, and user-generated content like reviews. Regular SEO typically targets informational or navigational queries on smaller websites.
You can handle basic on-page optimisation, but eCommerce SEO gets complex quickly — technical site structure, crawl budget management, product variant optimisation, and large-scale content strategy. An expert brings efficiency and strategy that typically delivers faster ROI than the DIY learning curve.
Yes. AI Overviews make eCommerce SEO more important, not less. When Google's AI cites your product in an overview, your brand appears at the very top of results. The sites that rank well in traditional search are consistently the same ones cited in AI Overviews. Strong SEO fundamentals are the prerequisite for AI visibility.
Our eCommerce SEO campaigns start from £979 per month. Pricing depends on site size, product count, competition level, and your specific goals. Every campaign includes a custom audit and strategy before we begin. Contact us for a tailored quote.
Have more questions? Contact our eCommerce SEO team →
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