Online Presence
Forget Old-School SEO. It’s Time for Generative Search Optimisation (GSO).
Did you know that a staggering 70% of UK businesses are failing to appear in AI-powered search results? If you’re still thinking in old-school SEO terms, you’re already behind the curve. The world of digital marketing is shifting beneath our feet, and Generative Search Optimisation (GSO) is the new battlefield for website visibility. This […]
Getting Business Without a Click: Thriving in the New Age of Zero-Click Searches.
Did you realise over 65% of Google searches in 2024 end without a single click through to any website? For London business owners and news publishers, the digital marketing playbook has changed literally overnight. If you want customers to discover and trust your business in a world ruled by AI-overviews and knowledge panels, you need […]